Use this list to review your current site or to brief whoever builds the next one. Every point is something a visitor or Google notices. Next to some of them we note how Carentos handles it, so you know what comes out of the box.
Cars and prices
- A catalogue you can filter. Visitors look for a class first: economy, SUV, minivan. A class filter and a clear card for each car save them scrolling.
- A proper car page. Several photos, specs and prices for different terms. People renting for a week want to see the weekly rate, not only the daily one.
- Availability that is true. Nothing loses trust faster than "available" on the site and "sorry, it's booked" on the phone. In Carentos the "available / busy" badge comes from your real bookings in the back office.
- The price for the dates. When a visitor picks dates, show what the rental will cost. Carentos calculates it from your daily, weekly and monthly rates.
Requests
- A short request form. Car, dates, name, phone. Everything else you can ask on the call. On a phone the form should open in a couple of taps, with a call button always within reach.
- Fast answers. A form is only as good as your reply time. Send requests to where your team already looks, for example a Telegram chat.
- Spam protection without puzzles. Bots fill in forms too, but protection should be invisible to people. Carentos uses Cloudflare Turnstile plus a few silent checks.
Trust
- Reviews. Your own reviews plus your Google rating. Carentos can show up to five Google reviews next to yours.
- Rental terms in plain words. Deposit, driver age and experience, payment methods, what happens if the car comes back late. Put this on the site, not only in the contract.
- Where to pick up. A map with your pick-up locations, and contacts that are easy to find on every page.
Search, speed and the law
- SEO basics. A sitemap, page titles and descriptions, correct language versions and structured data for cars, reviews and FAQ. Without them Google has to guess what your pages are about.
- Speed. A slow site loses people on mobile data. Carentos sites are served from Cloudflare's network.
- Languages and currencies. If you serve tourists, show the site in their language and prices in the currency they think in. Carentos supports five site languages (English, Ukrainian, Russian, Romanian, Hungarian) and five currencies (EUR, RON, UAH, HUF, USD).
- Cookie consent and legal pages. Analytics and ad pixels should load only after the visitor agrees, and the site needs a privacy policy and a cookie policy. In Carentos these pages are generated from your company details.
- Analytics. At least Google Analytics 4 and Search Console, so you know which pages bring requests and which ones people leave.
How to use the list
Open your site on a phone, the way a client would, and go through the points one by one. Mark each as done, partly done or missing.
Start with what affects requests directly: availability, the form and your reply time. Search and design improvements pay off over months; a lost request is lost today.
If most of the list is missing, it is usually cheaper to move to a new site than to patch the old one. If only two or three points are missing, fix those first and check again in a month.